My work lives at the intersection of style and street culture.

I grew up in Brooklyn, the son of a powerful mother who championed civil rights as a Panther and raised me in a community of strong and benevolent elders. I also spent formative years in Harlem and a few in Chicago, moving between cities and neighborhoods in a way that gave me a broad view of culture that many New Yorkers never experience.

I learned early how ideas, style, and music travel and how the people closest to the culture shape what comes next.

My path into this world didn’t begin in an office. My first job was apprenticing a locksmith, and I later worked as a welder, learning the value of making things with my hands and building something real from the ground up.

I eventually found my way into the music industry, working as a road manager and shopping beats to major labels. Around the same time I started producing my own line of handmade t-shirts that circulated among artists and well-known cultural-makers.

Those early experiences showed me how quickly ideas move through culture when they’re authentic.

In 2008, as a new dad, I opened Everything Must Go, a skate shop in East Harlem. At the time it was one of the early spaces in the neighborhood where skate culture and streetwear intersected. I came from the skate world too, one of a few Brooklyn kids heading to Washington Square Park, and even working at the legendary SoHo Skate in the ’80s: I knew firsthand how important skate shops could be for young people.

Everything Must Go became more than a retail space. It was a place where local kids could gather, work, and learn the fundamentals of fashion and retail. For many it was a first job and a introduction to the business. It was a safe space built around creativity, community, and opportunity.

Those relationships and experiences continue to shape how I think about culture and collaboration today.

I moved deeper into the fashion industry working as a sales representative for menswear brands including Penfield and Norse Projects, building relationships across retail, design, and streetwear around the world. All the while I have been an enthusiastic participant in sneaker and sportswear culture; watching the industry and buying patterns shift, observing and setting trends.

Today I work with brands, designers, and creatives to develop partnerships and cultural moments that grow naturally from real relationships and real communities. I lend my well-honed POV to brands looking for authenticity across merchandising, styling, product development, and storytelling.

I stay closely connected to youth, music, and lifestyle scenes, which keeps my work grounded in the communities where culture actually happens. The perspective I bring comes from decades spent inside these worlds; it can’t be manufactured.